How to Run Facebook Ads for Real Estate

If you’re a real estate agent looking to expand your reach and attract more potential buyers, Facebook ads can be an effective marketing tool. With over 2.8 billion monthly active users, Facebook offers a vast audience for real estate agents to target. In this article, we’ll guide you through the process of setting up and running Facebook ads for real estate.

Setting Up Your Facebook Ads Account

The first step in running Facebook ads is to set up a Facebook Business Manager account. This will allow you to create and manage your ad campaigns, and track their performance. Once you have your account set up, you can create your ad account and payment method, and connect your Facebook page to your ad account.

Targeting Your Audience

One of the key benefits of Facebook ads is the ability to target specific audiences. For real estate agents, this means being able to target people who are actively searching for properties in your area. You can use Facebook’s Custom Audiences and Lookalike Audiences to reach potential buyers who have already engaged with your brand or who share similar interests to your existing customers. Additionally, you can use location targeting and other demographic filters to narrow down your audience even further.

Creating Your Ad

The success of your Facebook ad campaign will largely depend on the quality of your ad creative. You’ll want to choose the right type of ad for your real estate business, such as a single image or carousel ad. You should also craft effective ad copy and images that highlight the key selling points of your properties. And be sure to create a landing page that converts, where potential buyers can learn more about your properties and contact you for more information.

Managing Your Ad Campaign

Once your ad is live, it’s important to monitor its performance and adjust your targeting and ad creative as needed. You can use Facebook’s Ads Manager to track key metrics such as click-through rate, cost per click, and conversion rate. You can also set a budget for your ad spend and adjust it as necessary to maximize your return on investment.

Compliance and Regulations

When running Facebook ads for real estate, it’s important to be aware of the rules and regulations governing fair housing. This means avoiding discriminatory language or targeting that could be seen as discriminatory. Facebook has specific policies around housing ads that you’ll need to comply with to ensure your ads are approved.


In conclusion, Facebook ads can be a powerful tool for real estate agents looking to expand their reach and attract more potential buyers. By following the steps outlined in this guide, you can set up and run effective Facebook ad campaigns that target the right audience, highlight your properties’ selling points, and comply with fair housing regulations. With the right strategy, Facebook ads can help you grow your real estate business and reach new heights of success.

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